A long time ago, in an agency far, far away… Darth Salesman has just handed over a long-winded statement of work to the green project manager and beleaguered discovery team. Confusion and despair ensue. How is the team supposed to know exactly how to proceed? What kind of promises, parameters and expectations were made beforehand? What tone should they take as they work with the client? How can we bridge the gap between the sales process and discovery phase?