Let’s take a trip back to 1996. Bill Clinton was elected to his second term as president, and the Nintendo 64 was released in North America. People called the internet the World Wide Web and logged into AOL to check their email while tying up their phone line. There was not much else to do online, as Google, Twitter, and Facebook were not around yet (thanks Slate and Wikipedia for the time capsule info).Read more
When is it time to panic?
“God help us, we're in the hands of engineers.” – Jeff Goldblum as Dr. Ian Malcolm in Jurassic Park
With support for Drupal 7 soon to be extinct, many Drupal 7 website owners are anxious to migrate quickly to the next generation of the CMS, Drupal 8. With phrases like “end of life” and “sunsetting” now almost ubiquitously attached to Drupal 7, some are feeling chills of terror sweep over, as if the surface of the water in the glass resting on the dashboard has begun to ripple from the impact tremors.Read more
We’ve recently had the opportunity to streamline the donation page and form UX for a client. There’s a good amount of information out there on how to do it well, but a lot of it is scattered, and one often has to sleuth up chains of citations to get to the source material. As is to be expected, applying general UX best practices and basic heuristics to any user flow gets us a good part of the way there, but the donation process—an important conversion for any organization looking to receive funds online— has some unique particulars, some of which might even be counter-intuitive.Read more
We were honored to have two members of our team present sessions at Drupal North this past June in the beautiful and vibrant city of Montreal, Canada. Drupal North is an annual, free, three-day conference focusing on Drupal-related topics and the community that drives the Drupal Project forward.
We were pleased to make new connections while also reconnecting with friends and peers. As always, it was also a privilege to be given the opportunity to share our expertise.Read more
Do a search for "personas" on the web and you’ll get a smorgasbord of smiling faces of all ages and from all backgrounds - and top results are all related to design, user experience, and agile. Demographic-based and often marketing-driven, personas are pretty mainstream and relatable - except when they’re not.
And like the web, personas are evolving.Read more
Google Analytics is a powerful tool that gives you the ability to slice and dice your website traffic in many ways, with plenty of metrics and dimensions to choose from. If you are just starting with Google Analytics, it's likely that you are a bit overwhelmed by all the metrics that are available to you. We will cover the basics for you, as well as explain what to use and when to use them.Read more
When organizations talk about what they believe in, it’s weird. A company, nonprofit, university, etc. isn’t a person, it has no singular moral “self” who would value anything. So how can a group’s values communicate anything authentic? How do you faithfully articulate the shared values of a set of co-workers?Read more
So, you’ve set up your Google Analytics account and have a working implementation, but something doesn't feel quite right. Your spidey sense is tingling, the data you are getting is not complete. You need to figure out what, if anything, is broken. This post is all about that: debugging and troubleshooting.Read more
Google Analytics is a powerful tool, but it can be unwieldy and inscrutable to the uninitiated. Sharing PDF exports is cumbersome and static. Analytics data may be spread across multiple accounts, making it hard to see the bigger picture. To address these problems and more, I spoke at Drupal North this year on how dashboards can turn analytics data into informational, easy-to-understand reports through data visualization. Check out the video of my presentation here.Read more
What can’t be measured can’t be managed. Now, you don't need to be a data scientist to make decisions based on your users’ activity, but it’s crucial that your configuration is top-notch. As they say, garbage in, garbage out. Google Analytics provides an easy-to-use platform that’s able to go very granular with the data we need to collect. In this series, I will discuss how to configure Google Analytics, how to make sure the data you receive is actionable, and some common misconceptions about the platform.Read more